The Market Surveillance Regulation (EU) 2019/1020 mandates that sellers based outside the EU who sell certain products directly to European consumers must appoint an Authorised Representative (AR). This representative must be physically based in the EU and is responsible for managing specific compliance tasks within the market.
Historically, this primarily impacted companies selling electronics, toys, personal protective equipment (PPE), and other goods requiring CE marking. However, the General Product Safety Regulation (GPSR) has fundamentally shifted the landscape, extending these strict requirements to virtually all consumer products sold in the EU by non-EU established companies.
In this comprehensive 2026 guide, we have curated and verified a list of active companies offering EU Authorised Representative services to help you navigate the Market Surveillance Regulation and the GPSR.
1. 24hour-AR
24hour-AR provides quick-onboarding AR services for non-EU companies, ensuring compliance with the Market Surveillance Regulation and GPSR. Their onboarding typically takes 1 to 7 days and involves a simple questionnaire, digital agreement, and documentation upload. They operate on an annual subscription model starting at €1,650/year for up to 20 products.
- Core Services: EU/UK address usage, technical documentation verification/storage (up to 10 years), authority communication, recall management, and labeling review.
- Product Categories: Toys, Electronics, PPE, Construction, Machinery, Furniture, Fitness, Apparel, Food contact materials, GPSR products.
- Location: The Netherlands
2. Advena
Founded in the UK in 1996, Advena expanded into the EU post-Brexit. They specialize in general consumer products and medical devices, offering robust regulatory consultancy for global businesses.
- Core Services: EU address provision, authority contact point, technical documentation storage and verification, regular compliance checks, and product liability insurance.
- Product Categories: General consumer products, Medical devices, In vitro diagnostic medical devices.
- Location: Malta, United Kingdom
3. AR Experts
A division of Certification Experts, AR Experts provides tailored solutions for B2B and e-commerce companies. They boast a streamlined 5-step process for obtaining an AR certificate and have a global presence.
- Core Services: Primary authority contact, technical file storage/review, CE marking verification, address registration, and notified body services.
- Product Categories: Toys, Electronic products, Radio equipment, Medical devices.
- Location: The Netherlands, Germany, China, Thailand, United States
4. Authorised Rep Compliance (ARC)
With over 26 years in the product compliance industry, ARC focuses heavily on CE marking directives and the General Product Safety Directive, helping brands land smoothly in the EU market. Pricing is scaled based on product complexity and risk.
- Core Services: Economic operator duties, EU/UK address, authority communication, technical documentation compliance (traceability, translation), and file maintenance.
- Product Categories: Toys, Electronics, Fitness equipment, Childcare, Medical devices, PPE.
- Location: United Kingdom, Ireland
5. Authorised Representative Service
Operating for two decades, this Dublin-based firm acts as a responsible economic operator for non-EU companies. They offer extensive pre-market preparation alongside standard representation.
- Core Services: Legal consulting, risk assessments, DoC verification, documentation submission/maintenance, and authority management.
- Product Categories: Toys, Household appliances, Low voltage electronics, Radio equipment, PPE, Construction, Machinery, Explosives, Pressure equipment.
- Location: Ireland, United Kingdom
6. Certification Company
Certification Company focuses on robust regulatory and technical support for market entry. They offer flexible terms, including quarterly cancellation options and long-term agreement discounts.
- Core Services: National market surveillance contact, trade name/logo provision on products, GPSR documentation support, and NDA drafting.
- Product Categories: Toys, PPE, Electrical/Radio equipment, Pressure equipment, Machinery, Medical devices, Construction products.
- Location: The Netherlands
7. Certiverso
A newer player in the market (registered 2024), Certiverso specifically highlights its services for Amazon sellers and e-commerce brands needing GPSR compliance.
- Core Services: European authority communication, safety monitoring/hazard notification, document review, incident management, and regulatory collaboration.
- Product Categories: General consumer goods, Toys, Furniture, Electronics, Textiles, Packaging, Fitness gear, Bicycles.
- Location: Spain
8. Clever Representative
A subsidiary of Clever Compliance, this firm utilizes a robust online self-service tool for digital account management, making certificate validity and document verification highly accessible.
- Core Services: Digital compliance dashboard, legal name/address usage, DoC hosting, CE marking verification, and intermediary authority assistance.
- Product Categories: PPE, Outdoor equipment, Toys, Electrical/Radio products, Pressure equipment, Machinery, Watercraft.
- Location: Sweden
9. Complico Consulting GmbH
Complico Consulting GmbH specializes in providing comprehensive EU and UK compliance solutions strictly tailored for e-commerce businesses and online sellers. Understanding the fast-paced nature of cross-border retail, Complico acts as a dedicated partner to ensure your supply chain meets the latest market surveillance requirements without bottlenecking your sales.
- Core Services: EU and UK Authorised Representative services, complete GPSR and CE/UKCA compliance auditing, and Extended Producer Responsibility (EPR) & WEEE registration management. They uniquely integrate compliance with e-commerce strategy, offering guidance that aligns regulatory requirements with your broader marketing and operational goals.
- Product Categories: E-commerce consumer goods, Electronics, Toys, Apparel, General GPSR consumer products.
- Location: Germany, Europe
10. Comply EU
Bringing 14 years of direct international sales experience, Comply EU understands the commercial realities of compliance. They offer scalable monthly and annual payment plans (e.g., covering 5 to 500 products).
- Core Services: EU representative provision, technical file updates, market surveillance support, and labeling/packaging reviews.
- Product Categories: Homewares, Textiles, Consumer electronics, Toys, Chemicals, PPE, Construction.
- Location: Ireland, United Kingdom
11. Comply Express
Comply Express stands out by offering a proprietary software tool, Comply Express SmartCert™, designed for holistic product compliance management alongside their AR services.
- Core Services: SmartCert software access, authority communication, product labeling, and technical file/DoC management.
- Product Categories: Commercial/Domestic appliances, Audio/Video/IT equipment, Laboratory equipment, Luminaires, Toys.
- Location: Portugal, United Kingdom
12. Earn
Earn is a highly specialized legal consultancy and agency from Germany, focusing predominantly on the electronic and battery sectors. They are experts in the WEEE Directive and Packaging Directives.
- Core Services: Registered address, conformity assessments, DoC verification, recycling process assistance, and documentation submission.
- Product Categories: Batteries, Electronic products.
- Location: Germany
13. EAS
Founded in 2019, EAS tackles a unique combination of cross-border VAT compliance alongside GPSR requirements. Their pricing is transparent, ranging from €199/year for one product type up to €18,900 for larger portfolios.
- Core Services: GPSR representation, compliance document management, safety assessments, authority negotiation, and ongoing compliance monitoring.
- Product Categories: Clothing, Electronics, Books, Home goods.
- Location: Estonia, Finland
14. EU Verify
Born from the experiences of an Amazon toy seller, EU Verify offers a streamlined platform specifically built to generate necessary compliance documents alongside their AR services.
- Core Services: GPSR compliance assurance, document maintenance, product labeling (including warnings), and proactive safety monitoring.
- Product Categories: General consumer products, Toys, Machinery, Electrical/Radio equipment.
- Location: Ireland, United Kingdom
15. GLOBALNORM
Founded in 2002, GLOBALNORM brings decades of standard management and procurement expertise to their AR services, offering highly customized compliance advice.
- Core Services: Technical documentation accuracy checks, DoC retention, authority proof provision, and product risk cooperation.
- Product Categories: Electrical/Wireless products, General consumer goods, Automotive, Medical devices.
- Location: Germany
16. International Associates
With a wide-reaching global branch network and 25 years of experience, International Associates handles complex product certification and auditing alongside AR duties.
- Core Services: Regulatory registration, audit support, surveillance reporting, document retention, and labeling reviews.
- Product Categories: Medical devices, Cosmetics, Toys, Machinery, Jewelry, Electrical, Foods, Marine equipment.
- Location: Scotland, Ireland, Italy, Romania, Spain (and others)
17. NH Logistics
Originally founded as an import/export specialist in 2001, NH Logistics leverages its customs clearance expertise to offer rapid AR onboarding, claiming to set up representation within a single day.
- Core Services: EU contact address, CE marking/traceability confirmation, manufacturer task verification, and technical documentation retention.
- Product Categories: Toys, Electronics, Gas appliances, Construction, Drones, Pyrotechnics, PPE, Measuring instruments.
- Location: The Netherlands (with operations across 14+ countries)
18. Obelis Group
A veteran in the industry since 1988, Obelis represents over 3,000 manufacturers. They have a massive infrastructure, specializing heavily in healthcare, medical, and cosmetic compliance.
- Core Services: Registered address, gap analysis, incident reporting, regulatory update notifications, and national registration services for various EU states.
- Product Categories: Cosmetics, Personal care, Food supplements, Medical devices.
- Location: Belgium, Israel, United States
19. RepGuardia Global Limited
Targeting small to mid-sized businesses, RepGuardia focuses heavily on the new GPSR responsible person requirements, offering portfolio coverage of up to 500 products.
- Core Services: EU authorised representative provision, documentation creation/review, and regulatory response management.
- Product Categories: Cards, Crafting, Clothing, Electronics, Toys, Cosmetics, Medical devices, Fitness.
- Location: Ireland
20. Taobe Consulting
Beginning in 2017 with a strict focus on the beauty industry, Taobe Consulting is the go-to AR for cosmetics, home fragrances, and candles.
- Core Services: CLP Safety Data Sheet (SDS) creation/translation, formula reviews, Poison Centre Notifications, and undesirable effect reporting.
- Product Categories: Cosmetic products, Room fragrances, Candles.
- Location: Belgium, United Kingdom, South Korea
21. TerrainQ Solutions
TerrainQ focuses heavily on cross-border e-commerce sellers entering the EU. They offer a highly appealing fixed-price model (€1,190) covering an unlimited number of products.
- Core Services: EU address, DoC/technical file reviews, authority correspondence, crisis management, and regulatory update notifications.
- Product Categories: Electronics, Radio equipment, Toys, PPE, Construction products.
- Location: Germany
Why Non-EU Sellers Need an EU Authorised Representative
With the enforcement of the General Product Safety Regulation, online marketplaces such as Amazon, eBay, and Etsy increasingly require sellers to provide EU responsible person information before listing products.
Without a registered EU representative:
• Products may be removed from marketplaces
• Customs may block imports
• Authorities may issue fines or recalls
Appointing a trusted EU authorised representative ensures your business remains compliant and avoids costly disruptions.
How to Choose the Right EU Authorised Representative
When selecting an authorised representative, consider the following factors:
• Experience with your product category
• Ability to store and manage technical documentation
• Fast onboarding process
• Transparent pricing
• Support with regulatory changes
Working with a professional compliance partner like Complico Consulting GmbH can help international sellers navigate EU product safety rules efficiently.
✅ Conclusion
As EU product safety regulations continue to evolve, appointing an EU Authorised Representative is becoming essential for global manufacturers and online sellers.
Companies such as Complico Consulting GmbH, Obelis Group, GLOBALNORM, and Comply EU offer services that help businesses comply with European regulations and safely enter the EU market.
Choosing the right partner ensures your products remain compliant while allowing you to focus on growing your business in Europe.
Top 5 High-Authority EU Authorised Repsentative GPSR contact details
- Official European Commission: Market Surveillance Regulation (EU) 2019/1020
- Official European Commission: General Product Safety Regulation (GPSR)
- Official European Union: CE Marking Guide
- Safety Gate (The EU Rapid Alert System for Dangerous Non-Food Products)
- UK Government: Using the UKCA Marking
.
Download Free EU GPSR Label Template Amazon Ebay
